MRC Saudi Partners with Adspective to Transform AI Advertising

MRC Saudi, a media measurement and analytics company in Saudi Arabia, and Adspective, a pioneer in AI-driven advertising technology, have formed a strategic alliance to redefine audience measurement and ad personalization.

By fusing Adspective's state-of-the-art AI solutions with MRC Saudi's proficiency in media analytics, this partnership offers advertisers, media agencies, and content owners unmatched insights into audience behavior, ad efficacy, and content engagement.

According to MRC Saudi CEO Eng. Bandar Al Mashhadi, "MRC Saudi is committed to driving the future of media measurement through innovation and intelligence." Our partnership with Adspective represents a major advancement in the use of AI to transform ad personalization and offer unmatched audience insights."

"This collaboration sets a new standard for AI-powered media and advertising in Saudi Arabia," Eng. Al Mashhadi continued. "By combining our advanced analytics with Adspective's state-of-the-art AI solutions, we are offering advertisers and content creators real-time, data-driven strategies to ensure that every ad is not only seen but also resonates."

"People have learned to ignore advertising, which makes it ineffective. Brands that interact with their audiences instead of interrupting them will be successful in the future. This partnership aims to make advertisements effective in addition to measuring results." Rafał Radawiec, CEO of Adspective, stated, "With MRC Saudi, we're bringing AI-driven, non-intrusive advertising to the forefront, helping brands connect with audiences in a way that feels natural, relevant and valuable."