By Global Consultants Review Team
According to tech journalist Mark Gurman's Power On newsletter, Apple is working on a new health project called Project Mulberry that will overhaul its Health app and include an AI-powered health coach.
It was originally called 'Project Quartz' but has since evolved with input from Apple's AI team and other departments. The updated app is scheduled to launch next year.
The company is also looking for a well-known doctor to host the new service, which is expected to be dubbed "Health+."
What is Project Mulberry?
Project Mulberry will improve the Health app by providing personalised advice based on data from Apple devices such as the iPhone, Apple Watch, AirPods, and even third-party products.
The AI health coach will analyze this information and make recommendations similar to what a real doctor would make.
Apple is training the AI using data from its own doctors and intends to bring in outside experts in sleep, nutrition, physical therapy, mental health, and cardiology.
These experts will create informative videos to explain various health conditions and lifestyle tips.
Gurman gave the following example: if the app detects abnormal heart rate patterns, it may recommend a video about heart disease risks and prevention.
What Else?
Food tracking is a significant addition that Apple has not previously prioritized. The current Health app allows users to log basics like carbohydrates and caffeine, but Project Mulberry aims to provide much more detailed tracking, such as meeting nutrition goals. According to Gurman, this could put Apple in direct competition with apps like MyFitnessPal and Noom.
Apple is also exploring how its device cameras can assist with health tracking. For example, the iPhone's rear camera could be used to analyze workouts and provide tips for improving form. This could complement Apple's Fitness+ platform.
To support this project, Apple is establishing a new facility near Oakland, California, where doctors will film videos for the app.
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