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Cover Story
25 Most Promising Market Research & PR Consultants - 2018
The world of business is in the constant flux of change. In the business scenario, when once market relations and public relations have always been considered to be distant terms, today when they are combined together, it is believed that they multiply the results. It’s about how PR practitioners and market research consultants accept the common things in them. Foreseeing the end-results, many Market Research and Public Relations consulting firms have plunged into the consulting arena and help businesses in all their MR and PR related activities. In order to pitch successful campaigns, public relations firm need to understand the economic, social and political challenges that affect their client’s specific industry. Without getting an in-depth insight into today’s marketplace challenges and demand, the PR...
Contents
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8
MarTech: From Instant Coffee and Instant Marketing to Fostering Instant Loyalty
Tanuja Rai Pradhan, Head - Special Projects & Consumer Insights, Jio
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10
Argus CMPO: Building Businesses through Brand Development and Marketing
Amit Raja Naik, Special Correspondent
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16
Defining the Right Metrics: are Your Current Metrics Eroding or Creating Value?
Amandeep Singh Munial, Director and Head - Global Customer Experience, India, eBay
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20
The Digital Retail Tools of the Future
Marc Biosi, Global Director, Sitel
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24
Indian Gems and Jewellery Industry Transforming into a Brighter Future
Pankaj Khanna, Founder & Managing Director, Gem Selections - a Unit of Khanna Gems Private Limited
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27
Empowering Knowledge & Course of Acceleration: Consulting Industry of 21st Century
Meetu Bhasin, Director - Strategy & Planning, Ken Research
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30
The Essence of Online over the Traditional based Approach for Bills Payable & Receivables
Sundeep Mohindru, Founder & CEO, M1Xchange
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34
Social Media Marketing Trends to Watch out in Future: For Enterprises and Businesses
Shashank Vaishnav, Co-Founder & CTO, WittyFeed
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38
Serving Kindness through Ameliorated Workflows
Ramu Kannan, CIO, CityMD
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