Cover Story
10 Most Promising Digital Marketing Consultants - 2019
Hosting and running a prosperous business isn’t a piece of cake. Being a business owner, you may be good at framing the whole plot but may not be an expert at advertising it. Advertising is the power play of any sale which definitely requires someone specialized at it and they are the digital marketing consultants. This group of proficient brains specialized in this attention seeking formula is the one that you should seek for online marketing strategies for they know the tricks of targeting the customers. Digital marketing consultants are not into the entire advertising stream, but possess specific set of role depending on business requirements. Their research on how to ensure the business efficiently utilizes online marketing for targeting their customers.
Contents
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4
Banking on Digital Marketing to Win Customers
Deepshikha Singh, Managing Editor
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8
How Digital Transformation Is Driving Manufacturing Industry
Jagdip Kumar, CIO, Cosmo Films
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17
Building Skills For A Digital World
Sudhir Puthran, Vice President Services - Greater India Zone, Schneider Electric
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21
Leveraging Digital Technologies To Become More Customer Oriented
Anees Merchant, SVP - Digital And Advanced Analytics, Blue Ocean Market Intelligence
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24
The Future Of Marketing: Creating 3-Dimensional Customer Profiles In An IoT Frenzied World
Jeanine Banks, EVP, Global Products & Solutions, AXWAY
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26
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28
The Future Of Industrial Services
Dhananjay Bendre, Senior Director, Oracle Consulting
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30
How Tech Is Changing Just About Everything In Marketing
David Roman, CMO, Lenovo
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32
Using Artificial Intelligence To Fight Fraud
Virender Jeet, SR. Vice President (Technology), Newgen Software Technologies
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34
The Physical Travel World Has Gone Digital !
Manmeet Ahluwalia, Head - Marketing, Expedia, India
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