Cover Story
10 Most Promising SME Consultants - 2020
10 Most Promising SME Consultants - 2020
Small and medium sized businesses play a crucial role in the development of our economy and in a developing county like India, it is essential that these small and medium sized businesses are given ample support and opportunities to grow. Still, with the ever-increasing competition in the industry, many of the SMEs are finding it hard to get a foothold in the market. The recent pandemic outbreak and the resulting lockdown have also worsened the situation for many businesses and the SMEs had to face the brunt of this economic impact. While large organizations and conglomerates are able to take advice from expert individual consultants on the different facets of their operations, SMEs don’t have that luxury. The lack of...
Contents
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4
Reviving SMEs to Recovery with Right Advisory
Deepshikha Singh, Managing Editor
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8
The Changing Face Of Marketing In Today’s Data Driven World
Priyanka Sharma, Head - Marketing, Cignex Datamatics
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17
Creating A Brand Image In A Price Sensitive Market - Where The Consumer Loyalty Is Towards The Price & Not The Brand
Shripal Gandhi, Founder & CEO, Swipe Technologies
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21
How Tech Is Changing Just About Everything In Marketing
David Roman, CMO, Lenovo
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26
E-Commerce: The Next Big Overhaul Through Technology
Suroor Wijdan, Founder, Xencov Software
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28
Creating Undying Consumer Experience
Scott Kellner, VP - Marketing, George P. Johnson Experience Marketing
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32
Making Your Organization The Best Workplace
Krity Sharma, Chief People Officer, Mahindra Lifespace Developers
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34
The Future Awaits Enormous Opportunities
Deven Parekh, Managing Director, Insight Venture Partners
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